Sydney · Australia

Strategic Marketing Leadership

Strategic Marketing Partner &
Fractional Marketing Director

Senior, hands-on marketing leadership for growing beauty, lifestyle and consumer brands, bringing clarity to strategy, strengthening positioning and leading marketing into action.

Start a Conversation →

Brands worked on

Red Bull LVMH Dior Puig Rabanne Jean Paul Gaultier Carolina Herrera Nina Ricci Nude by Nature Red Bull LVMH Dior Puig Rabanne Jean Paul Gaultier Carolina Herrera Nina Ricci Nude by Nature
0+
Years' Experience
0×
Revenue Growth
APAC · UK
Europe · N. America
International Brand Experience

// The Idea

The best strategy
isn’t invented.

It’s uncovered.

Great strategy isn’t a single breakthrough. It’s the result of uncovering the right pieces and connecting them into one clear direction.

siluma is inspired by lume – light. Because clarity
is where direction begins.

// Services

All the impact of a Marketing Director. Without the full-time hire.

From focused strategy projects to ongoing fractional leadership, support is tailored to what your business needs most.

View services in detail →
/01
Where are you going?

Strategy &
Direction

Helping businesses uncover opportunities, define priorities and build a clear roadmap for growth.
/02
What do you want to be known for?

Positioning &
Brand Identity

Defining what makes your business worth choosing, then shaping it into a clear brand and identity.
/03
How does your brand come to life?

Activation &
Partnerships

Creating partnerships, activations and brand experiences that create meaningful connections and commercial impact.
/04
Who’s leading your marketing?

Fractional
Marketing

Senior marketing leadership embedded in your business, providing strategic direction, commercial thinking and experienced support.
Leanne Parodi, Founder, siluma co.

// About

Leanne Parodi

20 Years.
One Belief.

Leanne Parodi, Founder, siluma co.

I’ve helped beauty and lifestyle brands grow across Australia, New Zealand and around the world.

Along the way, I’ve shaped the creative and strategic direction of brands, brought industry-leading launches to market, and helped businesses navigate periods of growth and transformation.

Today, I work directly with founders and leadership teams, bringing senior marketing thinking to businesses seeking greater clarity, focus and direction.

  • Trusted advisor to founders and leadership teams
  • Built and scaled high-performing marketing teams
  • Led award-winning marketing initiatives recognised globally
Let's talk →

// Is this you?

You're ready to grow.
You just need the right thinking.

/01

Your business has grown faster than your marketing can keep up.

/02

You need senior leadership but can't justify a full-time Marketing Director yet.

/03

Your positioning or identity no longer represents you.

/04

You're about to launch something big and you want to get it right the first time.

// Notes from the field

Insights
August 2026
Do you need a full-time
Marketing Director?
→
June 2026
When growth creates
complexity.
→

// Let's Work Together

Ready for your
next stage of growth?

Let’s start with a conversation.

Prefer to email directly?
leanne@siluma.com.au

Prefer to email directly?
leanne@siluma.com.au